It’s not always easy for women to launch a business; as we all know, women have to try doubly hard to get there in what is still a male-dominated area.
That’s okay, though, because Doe Deere took her time, carefully developed her Lime Crime brand and has found wildly popular success.
These days, Doe Deere’s makeup company is soaring to new heights, according to a fascinating interview with Galore magazine.
Doe Deere has slowly climbed her way to the top since establishing her brand in 2008. Now, she is being recognized and applauded, finding her way on to prestigious lists, like being named as one of the Top Inspiring Female Entrepreneurs by Self-Made magazine.
In addition, Doe Deere has created an amazing makeup brand that is designed around social media and her large global fan base community. The numbers prove it, with more than 2.2 million Instagram followers.
Doe Deere launched a makeup company that featured something all the others did not, and that is bold, radically colored cosmetics that are beauty forward. She strayed away from boring beige palettes like the giant makeup companies have cornered for years and created hauntingly beautiful pigments for her lipsticks, shadows and liners.
Lime Crime makeup is stunning and striking and in your face, so to speak. It was created for a reason, and Doe Deere explains the significance in her honest About Us page at her LimeCrime.com:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you.”
In other words, Doe Deere has boldly gone ahead and re-arranged what our culture views or defines as beautiful. Her empowering message urges young people to have fun with her makeup and stand proudly wearing it. The message has hit the urban street scene, landed on the red carpet and famous photo shoots and worked its way into suburbia.
It has become acceptable to wear Denim blue lipstick or Green and Pink eye shadows together. The customer decides how far to take it, and the bold new attitude is inspiring women from near and far.
Lime Crime makeup is fun, made with quality and incredible pigments and puts the “modern” into makeup. Someone had to go there, and Doe Deere took the bull by the horns. Her vivid makeup blends perfectly with her candy-colored tresses, which were blue the last time we checked and looks gorgeous next to her vividly hued fashion.
Doe Deere is also a woman with a big, colorful heart, donating to numerous charities that help children, women and animals.